April 11 marks National Pet Day, and May is National Pet Month in the U.S. But let’s face it – every day is dog or cat (or ferret or whatever) appreciation day once an animal has captured your heart, so anytime is a good time to add promotional pet supplies into the mix.

Plenty of companies have rolled out new product lines for pets in the past year, and interest in promotional pet products is increasing, particularly generic pieces that aren’t tied to the size of the animal, like bandanas, dog toys or leashes, as well as on-the-go items like collapsible pet bowls.

On the more custom side, fun projects with promo products matching owners to their pets can make a big impact and spark lots of social media buzz. After all, the D-O-double-G himself launched the “Snoop Doggie Doggs” pet accessory line last year.

Whether you’re talking giveaways or merch, pet products present a huge opportunity to promote any brand or business, not just the usual suspects like veterinarians, groomers and the like. In addition to the (literal) warm fuzzy feeling the end users will get, pet promotional items create opportunities for your brand to shine on walks around the block, trips to the dog park or in cute social media posts, where more people will see that logo or message – so why not turn dogs into walking billboards for your business?

Pet items can also be an extra purr-sonal tool for employee recognition. With working from home much more common since the pandemic, in many cases, our pets are our coworkers now. Sharing a little love with the furry friends of your employees or customers is a great way to engage with the whole person, not just the person we would interact with at the office.

Here are a few promotional products that can fetch a paws-itive response for your brand: