Promotional products are a great way to get your brand in front of potential customers. But promotional products can go well beyond the tradeshow styles you might be accustomed to seeing. Here are a few unexpected promo ideas:

Use promotional products to generate leads and close deals. A recent study shows that 75% of consumers are more likely to buy from a company that gave them a promo product than from another company they know equally well but did not give them a promo product.

You can use promotional products to generate leads by offering them as a reward for completing a task, such as signing up for your email list or completing a survey. This is a great way to collect contact information from potential customers who are already interested in what you have to offer. Taking it one step further, entice leads with limited edition merch when they make their first purchase.

Use promotional products to build relationships with customers. Once you have a customer’s contact information, you can use promotional products to stay top-of-mind and build relationships. Send them a holiday card, a birthday card or a thank-you note with a promotional product inside. This is a great way to show your customers that you appreciate their business and the research echoes this with 83% of consumers experiencing a strengthened loyalty to a brand they currently shop with that gave them a promotional product.

Use promotional products to create a positive brand experience. When you give away promotional products, you are creating a positive brand experience. Even when a consumer can’t afford your product or service, 62% of consumers say that they would think positively of a brand they cannot afford that gave them a promo product. They will associate your brand with the product, and they will be more likely to do business with you in the future.

Here are a few more unexpected uses for promotional products:

Use promotional products to decorate your office. Adding promotional products to your office is a great way to show your employees that you appreciate their hard work. It can also help to create a more positive and productive work environment. In a recent survey, 62% of employees said they felt appreciated by their employer when they received promotional products.

Use promotional products to give away at events. Giving away promotional products at events is a great way to get your brand in front of a large audience. It’s also a great way to generate leads and build relationships.

Use promotional products to create a sense of community. When you give promotional products to your employees, customers or community members, you are building a sense of community. This can help to gain loyalty and support for your brand.

By getting creative, you can use promotional products to achieve a variety of marketing goals.

Here are some additional tips for using promotional products effectively:

• Choose products that are relevant to your target audience.
• Make sure the products are high-quality and durable.
• Personalize the products whenever possible.
• Track the results of your promotional campaigns.

Promotional products tangibly stand out and are the only form of advertising valued by recipients.