In today’s competitive job market, attracting and retaining top talent is crucial for businesses looking to succeed and grow. One way that HR teams are standing out and attracting new talent is by leveraging promotional products.

Promotional products positively influence brand loyalty with a recent survey revealing that 83% of people would experience strengthened loyalty to a brand they currently engage with that gave them a promotional product. Promo products such as branded T-shirts, water bottles or tote bags, can be used to create a positive impression of the company among job seekers and new hires. By providing these items as part of the onboarding process or during recruitment events, HR teams can show that they value their employees and are committed to creating a positive and engaging workplace culture.

In addition to creating a positive impression, promotional products can also help to showcase the company’s brand and values. For example, if the company values sustainability, they could provide eco-friendly promotional products such as reusable straws or bamboo utensils. This can help to attract job seekers who are passionate about sustainability and align with the company’s values.

Promotional products can also be used to incentivize referrals and encourage employee engagement. HR teams could provide branded merchandise as a reward for employee referrals or use promotional products to promote employee wellness initiatives such as gym memberships or wellness programs.

Moreover, promotional products can help to create a sense of community and belonging among employees. A recent survey found that 62% of people agree that they feel appreciated by their employer when they are gifted promotional products. When employees wear or use branded merchandise, they feel like they are part of a team and have a sense of pride in working for the company. This can lead to increased engagement, productivity and retention.

Promotional products can be a powerful tool for HR teams looking to attract and retain top talent. By using these products strategically, HR teams can create a positive impression of the company, showcase the company’s brand and values, incentivize referrals, promote employee engagement, and foster a sense of community among employees. By investing in promotional products, HR teams can help to create a workplace culture that attracts and retains the best and brightest talent.