Add Some Muscle To Fitness & Wellness Marketing
When gym owners, trainers, coaches and other fitness professionals want to reach new clients or motivate current clients, they can use promotional products and giveaways in all kinds of ways. From fitness challenges with logoed gear as prizes to promotional items for signing up for memberships or boot camps, customized merchandise gives fitness-focused businesses a powerful way to stay in front of their target audience.
The possibilities for promo items are endless, but skip the novelties and go for thoughtful fitness- and wellness-themed items like drinkware, duffel bags, fitness towels or yoga mats. Although face masks aren’t required in most places, personal care items like hand sanitizer and lip balm are still great ways to show your clients you care about their overall health and wellness.
Here are a few targeted fitness promotional products that can help power up your marketing efforts:
Yoga Mat Carry Strap With a Sewn-In Label
Bags and backpacks aren’t the only way to carry your gear. When yoga enthusiasts head to the studio, the Yoga Mat Carry Strap With a Sewn-In Label is a great promo product that keeps your brand name visible. The strap features adjustable loops on each end and comes in a rainbow of colors.
Theragun PRO
The Theragun PRO is a great personal care product that provides deep muscle treatment with six attachments and a super-quiet operation. This multi-function massager device, which can be held four different ways and offers a customizable speed range, can be engraved for corporate gifts to celebrate team fitness.
Egg Weights Cardio Weight Set
The Egg Weights Cardio Weight Set makes a great giveaway from gyms, boxing studios and fitness centers. It includes two palm-sized, 1.5-pound stainless steel weights with black rubber grips inside a logoed carrying bag.
Treble Strength Resistance Band Set
The Treble Strength Resistance Band Set helps athletes get a good workout when they’re away from their preferred fitness center. It includes three latex resistance bands, each with a different level of resistance. The exercise bands are packaged inside a customized pouch with drawstring for easy storage and transportation.
Carabiner Water Bottle With Cooling Towel
A favorite at 5Ks, fun runs and walkathons, the 20-Ounce Sport Bottle also makes a useful booth giveaway at community events. This eco-friendly, BPA-free water bottle is 100% recyclable and includes a push-pull lid in a variety of colors.
20-Ounce Sport Bottle
A favorite at 5Ks, fun runs and walkathons, the 20-Ounce Sport Bottle also makes a useful booth giveaway at community events. This eco-friendly, BPA-free water bottle is 100% recyclable and includes a push-pull lid in a variety of colors.
As consumers continue to pursue their own kind of fitness, whether that means exercising primarily in the open air or taking a hybrid approach, your brand can be part of their wellness journey with valued and useful promotional products. A gift set that combines two or more promotional items like those listed above can make a big impact and keep your brand top of mind with recipients.
Other useful items to help keep your logo in front of your target audience include:
- Cold packs for muscle recovery and stress relief.
- Notepads and pens/pencils that recipients can keep in their gym bag to keep track of their fitness regimen.
- Pedometers to track steps outside the gym.
- Yoga mats and totes for other yoga supplies (blocks, straps, towels, etc.).
Plan Now To #MoveInMay
Did you know that May is National Physical Fitness and Sports Month? Fitness centers, personal trainers, sports organizations and gyms can use promotional products to promote wellness, inspire people to be more physically active throughout the month and educate them on the benefits of staying active.