1. Shackets Continue To Shake Things Up

Shirt jackets – aka shackets – emerged as a trend a few years ago, and they just keep getting bigger. These casual-but-tailored work jackets are inspired by the more general popularity of workwear styles – think Carhartt, Dickies or Dri Duck work shirts – and the lighter weight makes a shacket perfect for the transitions between seasons (or between a warm afternoon and a chilly air-conditioned office).

2. Bomber And Varsity-Style Jackets Still On Target

Thanks to Top Gun: Maverick and runway models and celebrities sporting modern takes on the classic bomber silhouette, bomber jackets offer vintage old-school style that is both retro and fresh, making a custom jacket with your company logo a potentially long-lived garment that’s a great cost-per-wear investment. Options abound for this unisex style, from leather/vegan leather to quilted poly satin.

3. Go For Timeless And Tough With Leather Or Denim

For another take on classic American cool, try denim or leather (or pleather, aka vegan leather). No less an authority than Vogue has declared that both head-to-toe denim and the biker jacket are back, and that “denim-on-denim outfit combinations are endless.”

While the classic American jean jacket and leather motorcycle or biker jackets never really went away, high-fashion runways have been filled with more rugged, workwear-inspired styles, as well as colorful and fanciful takes. If you’re going for a cool, rugged, Americana vibe, these are definitely styles to consider.

4. Retail Name Brands Still In Demand

Promo apparel takes cues from retail style, and name brands like Columbia, Eddie Bauer, Nike and The North Face offer the cachet of perceived added value among recipients. Millennials and Gen Z particularly appreciate apparel with a label they recognize. Look for breathable moisture-wicking fabrics that are wind-resistant and water-resistant for added function.

In addition to the styles listed above, options include puffer jackets, soft shell jackets, packable windbreakers, fleece half-zips and quarter-zip pullovers, as well as hoodies. Here are a few pieces to picture with your company logo for your next branded outerwear project: