Even fashion maven Tim Gunn, who a decade ago tweeted, “When it comes to dressing, comfort is overrated,” has come to appreciate comfortable clothing, and high-fashion designers like Stella McCartney are jumping on the athleisure train.

The shift in wanting to feel comfortable but still look fashionable and professional, driven in part by remote and hybrid work schedules, has increased the demand for clothes that make it easy to look appropriate for a Zoom meeting with a client but also to swing over to the gym or go for a walk during your lunch break.

Brands can tap into team spirit with these styles, too. Companies of all kinds are outfitting their teams in athleisurewear for trade shows and more, especially those looking to project a relatable, fun image.

Catering to comfort with athleisurewear options is also a subtle way to show that a company cares about its employees and customers. Transitional garments that people can feel appropriate wearing in a variety of settings – including on their days off – also contributes to a sense of work-life balance, and more relaxed dress codes have become an important tool for employee retention.

At the same time, casual is getting less casual as buyers increasingly focus on value and aligning their brands with the impression of quality. Promo suppliers are offering their own retail-inspired versions of trending athleisurewear, and customers are excited to see these pieces.