Celebrate Diverse Cultures With Promo Products
The United States boasts one of the world’s most diverse cultural identities. Nearly every region of the world has influenced American culture, from the traditions and customs to the food and music.
How do people celebrate and preserve their culture? One way is through cultural heritage events. Every month features a colorful collection of carnivals, festivals, processions and so much more. Commemorations like Black History Month, Asian American and Pacific Islander Heritage Month and Native American Heritage Month are all opportunities for people to come together in celebration, learning and inclusivity.
Whether people are attending cultural heritage events in their hometown or taking part in heritage tourism, promotional products can enhance their experiences. Businesses can participate in cultural events to build awareness while connecting with new audiences. Organizations that host cultural heritage events can use promos at all stages, from announcing the event to selling sponsorships and tickets to giving attendees branded items they can take home.
Celebrating Diversity: About 14% of American citizens were born in another country, with more than 1 million immigrants arriving in the U.S. every year, according to Pew Research. When they arrive, cultural heritage events of all kinds can help them feel connected to their roots while introducing others to their customs and traditions. During these events, places like community cultural or heritage centers can use promotional products to engage with attendees and spread awareness about programs or groups.
Keep The Arts And Culture Events Coming: According to a study from Americans for the Arts, 90% of people believe cultural facilities like theaters, museums and arts centers improve quality of life, even if they don’t typically engage with the arts. Another 86% believe cultural facilities are important to local businesses and the economy.
Festivals For The Win: Many cultural heritage events are festivals. Last year, the festival industry as a whole generated an estimated $3 billion in ticket sales. This doesn’t account for extras like food, drink and merchandise sales.
Even better, attending festivals like cultural heritage events can make people feel more connected to humanity and more willing to help strangers afterward. A Yale study found that 63% of festivalgoers say the event was a “transformative experience” that left them feeling more socially connected with all people.
Brands can get in on the connection with promotional products like T-shirts, bags, flags and other fun festival giveaways. Thoughtful promos can both add to the event and tell an important story about the culture it celebrates. Here are a few to consider:
Italian Seasoning Gift Set
October is Italian-American Heritage and Culture Month. Give the A Taste of Italy Italian Seasoning Gift Set at cooking classes or festivals. Each set contains a jar of dried oregano, red pepper flakes and garlic powder.
Children's Story Book
Pick Dim Sum for Everyone for readings in classrooms and libraries. In this entertaining board book for young children, Newberry Honor-winning author Grace Lin shares a simple story about the origins and practice of dim sum. Showcase your client’s logo with an imprint, belly band wrap or promo page insert.
Alpine Hat
The German Alpine Hat makes a fun addition to Oktoberfest celebrations. This one-size-fits-most hat features a full-color logo on a faux leather icon that’s glued to the hat.
Tote Bag
Make a splash at cultural heritage events of all kinds with the PET Tote Bag. Full-color dye sublimation reaches edge to edge to maximize a brand’s impact.
Coloring Book
Convey a valuable message to the youngest citizens with the Diversity is Wonderful Coloring Book. Featuring 20 pages of activities and lessons, this promotional item helps children learn about the world and people around them.
Sushi Gift Set
Spark some smiles at events like sushi and sake festivals or Japanese heritage events with the Just Roll With It Sushi Gift Set. Each set includes a bamboo Bento lunchbox, a small bamboo cutting board, a rolling mat and paddle set, plus a package of gummy sushi.
Festival Wallet
When attendees are strolling around cultural heritage events, they can use the AeroLOFT Wallet to stash their ID, cash and credit cards. This durable 2-in-1 keyring wallet is water-repellent and fits easily in a pocket.
