Human resources (HR) teams have a critical role to play in ensuring that employees have a positive and fulfilling experience at work. One way savvy HR teams are enhancing the employee experience is by strategically using promotional products to attract, engage, and retain employees.

Here are a few ways that HR can make an impact with promo:

Promotional products can be used to recognize and reward employees for their hard work and contributions. For example, if an employee reaches a milestone, such as completing a project or achieving a sales target, they could be recognized with a branded gift such as a plaque, trophy or personalized gift basket. This can make employees feel valued and appreciated and can boost morale and motivation, a recent survey found that 62% of employees agree that they feel appreciated by their employer when they are gifted with promotional products.

Promotional products can also be used to foster a sense of community and teamwork among employees. For example, branded T-shirts or hats can be given to employees who participate in team-building activities or attend company events. This can help to build camaraderie and a sense of belonging among employees, which can lead to increased engagement and productivity.

Another way HR teams can use promotional products is to promote health and wellness among employees. Branded water bottles, yoga mats or fitness trackers can encourage employees to prioritize their health and well-being and can also serve as a reminder of the company’s commitment to employee wellness.

In addition to these examples, there are many other ways HR teams can use promotional products to enhance the employee experience. However, it is important to note that the key to success is to be thoughtful and strategic in the use of these products. HR teams should take the time to understand the needs and interests of employees and use promotional products in a way that is aligned with the company’s culture and values.

Promotional products can be a powerful tool for HR teams looking to enhance the employee experience. Whether it is recognizing employee achievements, fostering teamwork and community, or promoting health and wellness, there are many ways that promotional products can be used to make employees feel valued and appreciated. By using these products thoughtfully and strategically, HR teams can help to create a positive and fulfilling workplace culture that benefits both employees and the company.