Smart Marketing Tips For Tutoring Centers
Sharpen those pencils: The tutoring market is a bustling industry that’s projected to reach nearly $50 billion by 2028. In the online space alone, the number of tutoring businesses has soared an average of nearly 9% each year from 2018-2023, with almost 4,000 online tutoring businesses in the U.S. currently.
Students and their parents turn to tutoring for all kinds of reasons, from test prep to homework help to general academic support. One of the top times for tutoring is during the summer, which can help students avoid summer learning loss.
Once kids get back to school in the fall, tutors can help them get a handle on tricky concepts or difficult courses. Stress is higher than ever for students of all ages, with 75% of American high school students and 50% of middle schoolers saying they are often or always stressed by schoolwork. At the college level, 45% of students say they undergo more than average stress, with 13% saying they face tremendous stress.
Tutoring centers can help. For parents to enroll their kids in a tutoring center, they first have to know about it. To build brand awareness, they can use promotional products in all kinds of ways, from touting their services to recruiting qualified tutors. Logoed products like pens, magnets or mouse pads can remind students that they can stop in for a quick question or ongoing academic assistance. Tutoring businesses can also use promotional items to stand apart from open-source tutoring.
Use promotional products and branded school supplies to build relationships through giveaways like pencils and highlighters at school orientations or libraries. Branded promo items like backpacks, notebooks, sticky notes and mouse pads help get that logo seen at schools, libraries and community centers. Use fun items like crayons or custom erasers to entice younger students.
According to the National Bureau of Economic Research, the best tutoring programs provide tutoring three 30-minute sessions per week led by teachers and well-trained volunteers. Consider promotional products like laptop bags, travel mugs and stainless steel tumblers as recruitment or appreciation gifts for hard-working tutors.
Here are several promotional products to help capture the attention of students and parents, as well as promote employment opportunities for tutors:
Study Guide
Packed with sample questions, practice tests and more, the Official Digital SAT Study Guide is the ultimate tool for students preparing for the SAT. Include a promo page insert or customize with a belly band bearing your logo and contact information.
Drinkware
From study sessions to classrooms, students and tutors can use the Bullet Faye Vacuum Tumbler to stay hydrated. This 20-ounce insulated tumbler features a food-grade stainless-steel straw for sipping cold beverages and a spill-proof, press-on lid for enjoying hot drinks. Get it in school colors for added school spirit.
Notebook
Help students keep track of notes and assignment details with the Siena Journal. Students can use the front pocket to stash a smartphone, sample tests, notes or other items. This textured, hardbound journal includes 80 lined sheets, a pen loop and an expandable accordion pocket in the back.
Pencils
Every student can use a pencil, and tutoring centers can build brand awareness at schools, libraries and community events with the No. 2 Standard Pencil with Digital Wrap, which features a gold ferrule and natural-color eraser.
Tote Bag
Get younger students excited for tutoring sessions with the Made to Order Flat Tote with All-Over Print. Choose from a rainbow of colors for the 26-inch handles. There’s room for stashing books, pencils, notebooks and more, and you can customize one side with a school logo and the other with tutoring information.
Laptop Bag
The Greeley rPET Laptop Bag helps learners and tutors safely transport their laptops. An exterior zippered pocket can store keys and phones, and the top handle and padded backpack straps make the bag easy to grab and go. Pop in a branded flash drive for added impact.