The terms “stealth wealth” and “quiet luxury” have been percolating for the past year, thanks in part to TV shows featuring ultra-rich characters, like HBO’s Succession. In general, the terms are interchangeable and refer to an understated “old money” aesthetic of high-quality garments and accessories made with quality materials in classic cuts and neutral colors.

Quiet luxury “leans into classic, tailored silhouettes typically in neutral shades like black, white, beige, gray and navy,” writes Fiona Ward for Glamour. Bottom line, she adds, it’s “just a classic, minimal way of dressing using well-made pieces that never bow to the trend cycle or go out of style.” It’s about investment pieces meant for the long haul, made from quality fabrics, rather than chasing the latest trendy colors, materials and silhouettes.

In many ways, promo’s corporate apparel niche – with its emphasis on providing versatile and durable garments that blend in with a variety of styles and situations – is perfectly positioned to take advantage of the quiet luxury trend.

For starters, corporate colorways tend to be a more muted, neutral palette of navy, gray, black and earthy tones that are evergreen. Another trend related to quiet luxury is monochrome dressing. Head-to-toe black is nothing new, and it’s a standard uniform for plenty of industries from salons to film sets, but earthy neutrals like brown and cream have become popular as well – and these are colors that play well with others, too, whether you’re going for a pop of color or a minimalist monochrome look.

Hashtags like #neutralaesthetic, #neutraloutfit and #monochromeoutfit have garnered hundreds of millions of views on TikTok – and the palette of colors considered “neutral” has expanded in recent years to include more earth tones like warm browns, sage greens and sandy desert colors, so there’s something for everybody.

Subtle decoration and branding is also a must for the stealth wealth vibe, with tone-on-tone embroidery, custom inner labels and other clever but low-key touches that let the wearer know whose brand they bear without feeling like a walking billboard.

As Thomaï Serdari, professor of marketing and director of the fashion and luxury program at NYU’s Stern School of Business, told CNBC, “the complete lack of logos and anything too conspicuous,” is a hallmark of the quiet luxury trend, adding that subtle detailing recognizable to the end user “becomes a differentiator for those in the know.”

Those stealthy details create a sense that the garment has been thoughtfully produced, which helps create a personal experience for the wearer. Subtle branding also adds to the longevity of a garment and builds brand loyalty, especially with a high-quality piece that the recipient is more likely to keep and wear for years to come.

Quiet luxury brands tend to keep the logos to a minimum for minimalist look that keeps the pieces simple and clean-looking. For that stealth wealth feeling, keep your brand embroidery (or whatever decoration method you choose) subtle, perhaps with a tone-on-tone approach that looks more elevated and elegant.

Choosing key pieces that last, versus following the latest trends, also supports sustainability. These elevated basics – classic garments with a look that will stand the test of time and the quality to endure – mean fewer replacements (and potential discards) over time.

Here are a few promo apparel and accessory options, including brand-name fashion brands, that fit into the quiet luxury trend: